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optimove
A concept of CRM marketing
BREAKING
Marketing
Time to read: 4 min
Optimove seals Smartico deal to advance ‘positionless marketing’ in iGaming
April 7, 2026
BREAKING
Marketing
Time to read: 3 min
Optimove eyes bold M&A to fix AI bottlenecks and bad agents
March 13, 2026
Efe Yucemen, Director of Partnerships, EMEA at Optimove, and Yanina Kaplya, CMO at NuxGame.
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Features
Time to read: 6 min
NuxGame & Optimove: driving loyalty across an increasingly competitive landscape
October 10, 2025
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Europe
Time to read: 3 min
SBC Awards 2025: winners revealed
September 22, 2025
optimove
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Europe
Time to read: 2 min
Flows and Optimove empower operators with AI-driven adaptive player journeys
July 10, 2025
Altnear takes note of personalisation potential with Optimove deal
BREAKING
Europe
Time to read: 2 min
Altenar takes note of personalisation potential with Optimove deal
March 17, 2025
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Latest News
Time to read: 2 min
Optimove taps into Brazilian lottery growth via Grupo da Sorte
October 29, 2024
10:16
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Interviews
Time to read: 3 min
Motti Colman, Optimove: Leveraging AI to enhance segmentation
October 21, 2024
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Europe
Time to read: 5 min
SBC Summit Lisbon: Growing talent today for a better tomorrow
October 21, 2024
Finnish flag
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Europe
Time to read: 2 min
Veikkaus drives responsible gambling in selecting Optimove
October 17, 2024
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Features
Time to read: 8 min
How vital is personalisation for acquisition and retention within sports betting?
September 20, 2024
engagement
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Features
Time to read: 9 min
Roundtable: A strong retention strategy serves as a roadmap for acquisition
September 19, 2024
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Europe
Time to read: 2 min
Adi Dagan to expand and deepen partnerships at Optimove
September 11, 2024
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Features
Time to read: 11 min
Optimove: Beat the Churn... Why AI precision makes every customer count
August 19, 2024
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iGaming
Time to read: 3 min
Optimove broadens reach to deliver a first for AI gamification
August 9, 2024
BREAKING
Europe
Time to read: 2 min
Optimove and 4Play join forces to improve igaming experiences
June 24, 2024
BREAKING
Europe
Time to read: 2 min
Optimove welcomed as associate member of European Lotteries
June 21, 2024
BREAKING
Europe
Time to read: 2 min
Optimove shares roadmap to navigate EURO 2024 betting behaviours
June 14, 2024
BREAKING
Europe
Time to read: 2 min
Optimove strengthens client benchmarking for summer of football 
June 13, 2024
18:40
BREAKING
Europe
Time to read: 2 min
Optimove: Capitalising on UEFA EURO 2024
June 3, 2024
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Europe
Time to read: 2 min
ComeOn upgrades personalisation strategy in Optimove partnership
May 28, 2024
optimove
BREAKING
Europe
Time to read: 2 min
Optimove and DataDots tackle data integration challenges ‘head-on’
April 10, 2024
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Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
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BOYLE Sports continues UK football marketing spree with Leeds United partnership
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Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
4
Allwyn launches Powerball UK as next phase of National Lottery revamp
5
Kenneth Dart investments could have big implications for Evolution and Flutter
6
Kaizen Gaming seeks Spain MD for Betano market launch
7
Burnham plans for gambling to fund high-street relief for “good businesses”
8
Betfred to close a tenth of 1,200-strong retail portfolio
Featured News
BREAKING
Featured News
Time to read: min
Lula and PT throw weight on Bill to ban online casino in Brazil 
July 30, 2026
BREAKING
Europe
Time to read: min
Kaizen Gaming seeks Spain MD for Betano market launch
July 27, 2026
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Interviews
Time to read: min
Kresimir Spajic: Allwyn’s all-in on digital
July 20, 2026
Department for Culture Media and Sport DCMS, who will launch a consultation "soon" on unlicensed gambling sponsors
BREAKING
UK
Time to read: min
Long time coming: DCMS starts consulting on illegal gambling in sports
July 15, 2026